Fashions and trends change from season to season; styles come in and out, media changes and so do the times, and nothing seems more fitting as a sign of the times than the blog-high street fashion collaboration. I suppose it wasn't long really, the profiles of the fashion blogs and the people behind them are fast becoming the new celebrities, sitting on the front rows, interviewed and featured in the best magazines and in some cases creating them. Earning themselves fashion credentials without the whiff of a degree, internship or fashion related job. They're highly influential and look set to become the future of fashion media. And now creating fashion - collaborating and designing for high street heavy weights.
Elin Kling of Style by Kling has revealed she has been in talks with H&M and is set to unveil a collection with them to be released in Sweden very soon. I love her blog, she has fantastic style and is something myself and other would buy into. H&M's designer collaborations have been a roaring success so I can only presume this a sign of things to come and the evolution of the fashion blogger and what can materialise from your own opinions and style.
She was not the first blogger- retail collaboration, Jane Aldridge of Sea of Shoes fame collaborated with Urban Outfitters on a shoe collection, at the time a mere 17 years old. The girl has the most insane and extensive shoe collection, shared with her mother, and definitely knows her shoes. A real Carrie Bradshaw in the making.
Whilst this may seem like a first it most certainly will not be the last. Bloggers are the new celebrities...the future.